De Heus Animal Nutrition Launches Innovative Partner Hub. A Dealer Digital Platform in Serbia
NOVI SAD, SERBIA – May 16th, 2026. De Heus is proud to announce the official launch of the De Heus Partner Hub, a pioneering digital application designed to revolutionise the way the company interacts with its dealers and key accounts. The pilot program launches today in Novi Sad during the International Agricultural Fair, marking Serbia as the first market to experience this enhanced level of professional partnership.
The Partner Hub serves as a centralised ecosystem, providing De Heus partners with 24/7 access to specialized training modules, high-quality marketing materials, and real-time product information to mention a few. By bridging the gap between the farmers and the organization, the app ensures that every dealer has the tools they need to grow their business and support local farmers more effectively.
"The Partner Hub is more than just an app; it is a commitment to our partners' success" says Joost Belt, Group Director Marketing and Sustainability at De Heus. "By launching this pilot in Serbia, we are empowering our local dealers with world-class digital tools to ensure they stay at the forefront of the animal nutrition industry.”
“In this era of digitalization, farming and distribution of animal feed are no exception” says Mr Pavel Musil, General Manager. “By creating a platform that supports our partners, dealers and farmers, we demonstrate our commitment to their results and sustainable growth. With Partner Hub, we are moving from transactions towards stronger cooperation and building a tool that we will continue to develop even further in the future. What we are launching today is only the beginning.”
“With this launch, De Heus is not only strengthening collaboration but also creating new sales opportunities for its partners” says Dalibor Opačina, Commercial Manager. “By enabling faster access to product insights, improving customer engagement, and supporting more informed recommendations, the Partner Hub empowers dealers to increase turnover, expand their customer base, and drive sustainable business growth in an increasingly competitive market.”
For more information, please contact Selena Aleksandrić, Marketing manager De Heus Serbia saleksandric@deheus.com
